Everyday hundreds of new products lands on the shelves of shopping stores but how many of them are really able to make a place for themselves in the shopping cart of the customer? The answer is very few since customers are pretty apprehensive about trying a new brand of product until and unless they have some prior information about it or recommendation from some friend or relative.

Here is Tip 'n Tell, a prototype mobile shopping assistant comprising of a PDA and plug-in RFID interrogator which would offer the customer instant information regarding the product displayed on the store shelf. Fitted with passive RFID tag whenever Tip 'n Tell is brought near the product the RFID tag attached to them sends back product information to the handset. It will get you involved with the product as you will be able to access information such as its cost, any related product, video or any other interesting information which you may not be able to get while shopping normally.

The system is aimed at making your shopping further interactive so that you enjoy every moment at the store and end up purchasing products which you might hesitate to buy on the first count. I must say a pretty smart marketing ploy!!
Also watch the video below as to how Tip 'n Tell works.