The RFID Self Service Commerce Solution

Filed in archive Retail on February 11, 2010

If you have ever been to farmer operated stores you must have noticed that these stores tend to lack POS infrastructure and have nominal staff, after all these stores are not loaded with cash and only sell locally produced food stuff. At places like these RFID self service commerce solution can come handy.

Deploying passive 13.56 MHz RFID tags compliant with the ISO 14443A standard apart from RFID enabled cell phones; this system is already being tested at a Swiss farm store near Zurich. The system is advantageous for farm stores as it enables them to receive credit card payments without having to invest on expensive infrastructure. With the help of the phone customers can easily scan the RFID tag attached to the products which would display relevant information related to the product and if it appeals to them they can add the product to the shopping cart on the phone. To make payment easier using this system Mobile Buy secure payment service can be used which links cell phone purchases to MasterCard or Visa credit card account.

The good thing about the system is that it also enables customers to shop after hours as they can position their phone in front of the door to unlock it, enter it and shop at odd hours. This RFID system is in pilot stage and can be easily implemented but still there are certain challenges and all it needs is awareness to click with the masses.