The 2006 RFID Marketing Strategies Report From RFID Update
Filed in archive Report by gautam on May 16, 2006

Beyond these marketing tactics, the survey also asked how an RFID company's behavior and actions influence perception. Does its membership in EPCglobal or AIM increase its positive perception by the RFID audience? Does it matter how sensitive the company is to issues around RFID and privacy? Are larger companies necessarily more favored than smaller ones? What about "pure play" RFID vendors versus companies for which RFID is only one piece of their offering portfolio? Such questions and many more are answered by the research.
The report can be purchased online from RFID Update Store with individual licenses costing $495 and corporate licenses costing $795. The contents, executive summary and table of figures can be viewed freely.
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