Irvine, Calif. (March 21, 2006) -- A recent article from CMP Media, producer of the largest international event on radio frequency identification-RFID World-announces the debut of RFID Applications, a four-track, four-vertical business and technology conference in Washington DC. This unique educational conference will focus on RFID and other advanced track-and-trace technologies, including RTLS (real-time location services) and sensor networks.

The tracks include Pharmaceutical Item Level Track & Trace; Hospital & Healthcare: Real-time Asset Tracking; Logistics: Security and Transport Visibility and Defense Systems: Compliance, Identification and Real-time Locating. This content-driven RFID event will address issues relating to improving ROI within a variety of industry sectors and producing a real-world application of RFID technology within the organizational infrastructure.

"Maximizing the benefits of RFID differs from company to company, industry to industry, application to application," said Timothy Downs, Vice President, Emerging Technology Events, CMP Media LLC. "This business technology event is designed to help executives understand how RFID can be applied successfully to their company and their unique requirements."

RFID Applications will feature panel sessions, case studies, experiential information and application building to help individuals pinpoint challenges and pain points of their operations.

Produced by CMP Media, and sponsored by leading RFID suppliers including ThingMagic, RFID Applications will take place September 21 - 22, 2006 at the Hyatt Regency Crystal City in Virginia, just outside Washington DC. The event will include 40 exhibiting companies and five two-day tracks.

Speaking applications are now being accepted. Registration and Programming information is available online at www.scievents.com. For more information about RFID World and to register, call 1-800-608-9641 or visit www.rfid-world.com/rfid06/.

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About CMP Media (www.cmp.com)

Shorecliff Communications, www.scievents.com, is a unit of CMP Media. CMP Media is a marketing solutions company serving the technology, healthcare and lifestyles industries. Through its market-leading portfolio of trusted information brands, CMP Media has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment. CMP Media is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.