If you wanted any further evidence that the market in RFID is growing, all you need do is look at how large and well attended some of the RFID events are becoming.

Take, for instance, RFID World.

Recently we became a media sponsor of the RFID World event. That made me take an in-depth look at the RFID World website. Soon I realized something interesting is going on.

First, the Floor space for exhibitors has sold out -- there are 175 exhibitors at last count. The list of exhibitors reads like a Who's Who in RFID, starting with title sponsor Texas Instruments, all the way to niche RFID providers.

Second, not only are events like RFID World becoming more popular, but they are offering more varied information. RFID World will feature a China Pavilion, including attendance by Chinese government officials and Chinese private sector executives -- a great opportunity to develop cross-border business connections.

Another interesting facet is the range of end-user speakers. The RFID World website says:

"Tired of seeing the same faces and the same names at RFID industry events? At RFID World, you will hear the lessons learned and critical insights from an entirely new range of enterprise user -- Including American Express, Tandy Brands (leading designer, manufacturer and marketer of branded men, women and children accessories), VF Corp. (one of the world's largest apparel companies), John Deere, NYK Logistics, DHL and more."

RFID World takes place on February 28 - March 1, 2005 in Dallas, Texas, USA.

You can get a 35% discount to attend this event. The discount applies to full registrations to attend the two-day event. Use promotion code RW05
Register now. Don't wait, or you might forget. February will be here sooner than you think.