RFID Vendors Looking for Free PR
Filed in archive Case Studies by Anita Campbell on January 10, 2005
Businessorati, who runs the BusinessWorks blog which is taking the interesting tack of starting an RFID business "on paper" (OK, on computer), has started something else new and innovative.
He is requesting RFID kits to experiment with and write about. He'll post the results of his tests on a blog.
"With this RFID Development Kit, I wanted to do various experiments with RFIDs and present them in easy to understand, layman language. This blog, I hoped would encourage my audience to experiment on their own.
Due to exorbitant cost, I wrote to various RFID companies who make these kits, if they can provide me with a kit for experimentation. Although I am dead against letting Companies control my writing, I was willing to give due credit for providing me a free kit for evaluation. It was a win-win situation for company providing the kit, my readers and me. Company gets free advertising from my writing and readers get to read those experiments and decide their Pilot Vendors and I get to experiment and learn in the process. However, so far I have not received any response from any of these companies."
He goes on to say that he has identified a company offering a kit that he'd like to experiement with, PhidgetsUSA.
OK, RFID vendors, this sounds like your chance for some free PR. You can contact Businessorati on his blog.
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