Just look at this beautiful screen - this is an interactive Touchwall backed by RFID technology which made debut at the Cannes Lions International Advertising Festival held in France recently. It was put into service to serve as information hub at the Cannes Lions International Advertising Festival.

The display is huge considering the size which is twelve foot by five foot high interactive display offering attendees instant access to complete festival program including 3D maps of the event and surrounding areas besides local bars and restaurants information.

Your experience with this gigantic screen will begin when an event badge is placed against the wall. The event badge comes equipped with RFID tag and is read by the reader on the Touchwall. Once the badge gets authenticated Touchwall offers a personalized workspace on display enabling visitors to navigate the event easily. The good thing is multiple people can work at the same time offering an ideal platform for sharing of ideas and information.

This RFID Touchwall certainly gives advertisers another avenue to connect with their customers. Check out the video of RFID Touchwall in action.