RFID to keep a watch on your reading habits in public waiting rooms
Filed in archive Implementation by gautam on December 19, 2007

Mediamark Research & Intelligence and DJG Marketing have come together to use RFID for measuring magazine readership in public waiting rooms. Here the Passive Print Measuring System keeps a track of the activity of the reader and each time a person goes through then pages of the magazine the tag attached to the magazine sends signal to the RFID reader and a record is maintained with respect to their reading habits. I was just wondering whether this RFID based Passive Print Monitoring System would be able to give a fair indication of the reading habits of the people at the waiting rooms where most of them pick up a magazine just to stay away from the boredom of waiting and secondly whether the patients would be informed that a watch is being kept on their reading habits? I am eagerly waiting for the results because if they turn out to be positive it would give market researchers another avenue to tap important marketing information.
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Passive Print Monitoring System RFID DJG Marketing Mediamark Research rfid reading+habits
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