RFID, the Disruptive Technology

Filed in archive Implementation on November 15, 2004

Mark Roberti's column at the RFID Journal this week refers to an article about RFID being a disruptive technology. The article is written by Mark Raynor, author of The Innovator's Solution: Creating and Sustaining Successful Growth. The article suggests that RFID can be used as a competitive weapon:

"[C]ompanies need to go beyond aligning their RFID strategy with their core business strategy. They need to investigate whether competitors can use RFID to disrupt their business and undermine their market position.

Raynor explains with great clarity why RFID will enhance the business strategy of some retailers and be disruptive to others. He shows why it will be sustaining to most players in the pharmaceutical and airplane manufacturing sector and will be disruptive to some companies in the financial services sector."

The article is definitely worth a read, but it is available only to subscribers.

Also take a look at my previous post, which discusses RFID disruption from a different angle.