Just watch this video below, it's a really cool IBM commercial on RFID. A pretty lady sitting at a help desk in the middle of a deserted road forces a cargo vehicle to stop. The driver jumps out of the vehicle and questions the lady as to what she was doing in the middle of the road. She informs him in a confident manner that he had lost his way out and when he asks how she knew about it, the lady at the help desk replies that the RFID tags on the cargo informed her that the vehicle had lost its way.

The driver gets back into the truck and tells his accomplice that the boxes told her that they had lost their way. The accomplice replies that 'May be the boxes should drive' and he is probably right since the boxes seemed better informed than the driver but alas boxes cannot do that. It's a really nice commercial which highlights the power of RFID technology in performing the function of tracking assets. You will enjoy it for sure.

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