This article says New Zealand is lagging behind in RFID. Exporters will probably be among the first to adopt it, if they are required to by customers such as Wal-Mart.

Sounds like New Zealand is fertile ground with an untapped market for RFID.

According to the article, the top 200 suppliers may have to spend between $3 Million and $10 Million each over the next 4-5 years to meet RFID requirements imposed by companies they export to.

That means the 5-year retail/export RFID market in New Zealand is somewhere between $600 Million and $2 Billion (NZD). This is the equivalent to approximately $395 Million to $1.3 Billion in U.S. dollars.