Minority Report-Inspired Billboards Target Consumers

Filed in archive Companies , Software Applications on August 1, 2010

Have you seen the movie Minority Report starring Tom Cruise?



In the said movie, it was shown that billboards can scan eyeballs to personalize advertisement from person to person.

It is in that context that IBM researchers have worked on developing personalized billboards that would use wireless technology tags - instead of eyeballs - to identify a person's preferences in order to determine what ad to display.

The technology is being developed using RFID chips that are increasingly being used in credit cards and cell phones.

In Japan, a billboard already tailors its message depending on the age and gender of the person walking by. The new system being developed by IBM researchers "would take this a step further by allowing adverts to be shown that are specific to an individual."

Creepy eh?! That's something in the future.