Chat with our sales team
Whole Network Most Recent TOP10 Market Size RFID Basics Tags and Readers

 

Is That a Jingle in that RFID Tag?

Filed in archive Retail by Anita Campbell on May 02, 2005

Wait 'til the marketing and advertising departments figure this out....

New Scientist magazine reports that a German student has discovered how to include a product jingle in an RFID tag:
"When you buy something at the shops, would you want to hear an advertising jingle for the product ring out across the store as the cashier scans your purchase? Florian Wesch, a computer science student from Durlach in Germany, has worked out a way to store a tune on the radio-frequency identification (RFID) tags now attached to most goods. To squeeze a jingle onto a tag's 1-kilobyte memory, Wesch used the compressed music format employed by the Commodore 64 home computer of the 1980s. When the tag is scanned at the checkout, it would send the tune to be played by the tag reader."


If you ask me, though, someone needs to figure out how to make the RFID tag ring out when the shopper comes near -- as if the product were calling out to the shopper from the shelf. Playing the jingle at checkout is kind of pointless.


Advertisement


Permalink: Is That a Jingle in that RFID Tag?
Tags: advertising  rfid  jingle  wireless  digital  case+studies  market+size  digital+music 

Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/6184



Advertisement


Advertisement


CW ToolbarInstall
RSSrss   | See all blog subscribe options
Googlegoogle   |   What is RSS?
Yahoo!yahoo
AddthisAddThis Feed Button
BloglinesBloglines
Newsletter
Advertisement - Book yours here.

Use our search feature to look for other interesting posts

Just this blog Whole network
Delta Air Lines
  • cnet
  • rfidsecurity.gif
Advertisement -
Book yours here..


 
  • Would you like to see your text link here? Let us know!
Advertisement
Book yours here.



  • Other blogs in the same channel in the Creative Weblogging Network

Advertisement -
Book yours here..






Advertisement - Book yours here..
 
Tagcloud: Case Studies Companies Contactless Payment Systems contest EPC Standards Healthcare Implementation Interviews Libraries Market Size Near Field Communication Patents Privacy and Security Report Retail RFID Basics RFID Employment Software Applications Special Events Sponsored Posts Sports Stocks Supply Chain Tags and Readers Ubiquitous Computing Wireless