Get discounts on your meals at McDonalds via NFC
Filed in archive Near Field Communication on June 5, 2008
McDonalds Japan is working to make outing for its customers at its outlet a lot simpler. It has started off with a pilot in Japan where it is using RFID technology so that its customers can receive and redeem discount coupons over their mobile phones.
These NFC phones double up as mobile payment devices and can be used for downloading coupons for redeeming them at outlets of McDonalds. Built on NTT DoCoMo's Osaifu-Keitai platform this system implements Sony FeliCa chip.
This system would eliminate the need of carrying paper coupons hence adding to the convenience of the customer and saving precious trees too. The fast food chain also feels that reaching customers via phones would be easier when compared to newspaper and television which have not been leading to good results for advertisers over the past few years due to busy lives of Japanese people and after all who would like to waste time cutting coupons from newspapers and magazines when you have your cellphone at your disposal.
Tags: mobile payment devices McDonalds Japan NFC OsaifuKeitai platform rfid meals+mcdonalds
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Response from:
sambansal
(06/08/08 9:25am)
Response from:
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(01/02/11 12:38pm)
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Response from:
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(02/04/11 4:35pm)
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(02/04/11 4:35pm)
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Response from:
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(02/08/11 5:41pm)
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Response from:
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Response from:
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(05/20/11 5:04pm)
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(05/20/11 5:13pm)
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Me & my friends are convinced that blogs is the answer to my promoting mu new book. It is titled " Deliver on Promise- Maximizing business value from technology". It is based on my 40+ yeras of global IT Project Management experience & contains the hidden secrets of value engineering.
Wht is your feedback? I will be highly obliged if you let me know.
Also I am looking for the avice on:
1. Where do I promote the book on Internet. If the answer is Blogs the question becomes my own blog or somebody else's blog. If somebody else'e then whose?
2. If it is my own blog, how do I drive traffic to it. The one I had created in 2005 did not get read by any one. How to improve upon this situation?
3. What should be the frequency of blog writing? And what type of topics from the book should I cover?
Thanks in advance for your answers
Sam Bansal