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by Anita Campbell on September 22, 2005

We have another new book to give away to a loyal reader. This time we have one copy of a really interesting new book Branding Unbound, a marketing book with a section devoted to using RFID in marketing and at the point of sale.
About the bookWritten by Rick Mathieson, here is the description of Branding Unbound:
"In the age of mobile phones, text messaging, TiVo, video games and the convergence of high-speed phone, Internet, and cable networks, technology is quickly and dramatically reshaping the media landscape, with profound implications for advertisers in virtually every industry.
The most forward-thinking companies -- including Procter & Gamble, Coca-cola, Warner Brothers, MTV and other market leaders -- are already capitalizing on the most measurable, personal, and direct link to customers yet created: wireless.
BRANDING UNBOUND is the first book to explore this revolution, and how today's most innovative marketers are using wireless technologies to transform the way consumers interact with the brands they know and trust."
There is even a blog for the book where you can communicate directly with the author.
How to get the bookTo have your name entered for the random drawing for this book, leave a comment below between now and September 30, 2005. If you are selected, I will email you requesting a physical address where to mail the book. I will be happy to mail the book anywhere in the world. Remember, the book is our free gift to a loyal reader. No purchase necessary.
You can find out the results of our last free book give away here.
Tags: RFID; books
Permalink: Free Book Give Away #2
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/9551
Mr Wong
Vote for Free Book Give Away #2:
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Rating: 9.50 out of 2 vote(s) cast.
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Response from:
JJKroes
(09/22/05 12:51pm)
This sounds like a good thing, free books! Especially for a student (like me) for who books cost plenty anyway.
Response from:
Rhea
(09/22/05 2:28pm)
Finally someone who will see technology for what it is....
Response from:
Eric Baggett
(09/22/05 3:22pm)
This is a great blog. I've already bookmarked it. My blog, metrocreative.blogspot.com has recently transmuted into an "outside the box" marketing blog.
Response from:
Piku
(09/22/05 4:13pm)
I also want to get the book.
Response from:
leela krishna
(09/22/05 7:09pm)
Hi, Iam a regular follower of ur blog and its really amazing. Iam very keen to involve in the RFID biz world. So, I too need the book.
Response from:
Gaurav Agarwal
(09/23/05 1:36am)
Hi,
I would love to get that book.
Regards,
Gaurav Agarwal
I would love to get that book.
Regards,
Gaurav Agarwal
Response from:
Lightwave
(09/23/05 10:30am)
Pick Me! Pick Me! ;)
Response from:
juntos
(09/25/05 6:03am)
Please put my name in the hat.I like your site.
Response from:
Himansu
(09/26/05 1:14am)
keeping my fingures crossed
Response from:
LLOYD
(09/26/05 1:48pm)
Hey, At last I can start my knowledge of new computer technologies at the same time with everybody. Usually I am playing catch up to new advances and by the time I get acquainted with the main features, it is time to move on, so the supporting features are never fully learnt. I have a small mgmt business but need to know more about the support my computer can provide,
Response from:
lloyd
(09/26/05 1:56pm)
Hi Anita, Please send me that book because for once I need to start on the new computer technologies at the same time with everybody..
My small Mgmt. company could really do with me being up to date on time.
My small Mgmt. company could really do with me being up to date on time.
Response from:
Vasilis
(09/26/05 4:00pm)
hi,
I want the book
I want the book
Response from:
Anita Campbell
(09/26/05 11:59pm)
OK, it's great to see you all throwing your hats in the ring!
Keep the entries coming -- you've got until Friday, September 30 to enter. I'll accept entries through midnight in all time zones of the world that day.
I'm very happy to be able to provide this free book -- I think the lucky winner will really like it.
Best,
Anita, Editor
RFID Weblog
Keep the entries coming -- you've got until Friday, September 30 to enter. I'll accept entries through midnight in all time zones of the world that day.
I'm very happy to be able to provide this free book -- I think the lucky winner will really like it.
Best,
Anita, Editor
RFID Weblog
Response from:
Abhishek
(09/27/05 1:28am)
Count me in for the book....
Response from:
Darshan
(09/27/05 1:32am)
hey anita....
Keep up the amazing work....
Keep up the amazing work....
Response from:
Ben Tang
(09/27/05 2:34am)
I am intersted in getting a copy of this book. Thanks
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Hemmeryckx
(09/28/05 11:52am)
Bus. plans for RFID and for free. Yeaj
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Josh Turner
(09/28/05 1:34pm)
I'd love to read it! thanks...
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Mobile Games
(09/11/07 6:05am)
Thanks for the tip. The book is now 2 years old but it looks really interesting, so I think I'll get it.
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Brittany
(12/13/07 12:10pm)
I read anything I can get.
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