UPDATE October 6, 2005: Thank you, this book giveaway is now closed. Read a few words from the winner here.------------

We have another new book to give away to a loyal reader. This time we have one copy of a really interesting new book Branding Unbound, a marketing book with a section devoted to using RFID in marketing and at the point of sale.

About the bookWritten by Rick Mathieson, here is the description of Branding Unbound:

"In the age of mobile phones, text messaging, TiVo, video games and the convergence of high-speed phone, Internet, and cable networks, technology is quickly and dramatically reshaping the media landscape, with profound implications for advertisers in virtually every industry.

The most forward-thinking companies -- including Procter & Gamble, Coca-cola, Warner Brothers, MTV and other market leaders -- are already capitalizing on the most measurable, personal, and direct link to customers yet created: wireless.

BRANDING UNBOUND is the first book to explore this revolution, and how today's most innovative marketers are using wireless technologies to transform the way consumers interact with the brands they know and trust."

There is even a blog for the book where you can communicate directly with the author.

How to get the bookTo have your name entered for the random drawing for this book, leave a comment below between now and September 30, 2005. If you are selected, I will email you requesting a physical address where to mail the book. I will be happy to mail the book anywhere in the world. Remember, the book is our free gift to a loyal reader. No purchase necessary.

You can find out the results of our last free book give away here.

Tags: RFID; books