English newspaper woos readers with RFID based reward card

Filed in archive Implementation on October 3, 2007

With online journalism gaining prominence print journalism seems to have started facing cloudy days and as a result a newspaper in London has adopted RFID in order to arrest this downfall. The Evening Standard which is a popular daily newspaper in UK has started facing competition from free dailies in circulation and in order to fight it out the newspaper has unveiled an RFID based loyalty debit card using which readers will be able to enjoy discounts on the paper coupled with other benefits such as free songs download.

Called the Eros Reward Card it deploys similar technology to Oyster card which is an RFID based fare payment system used by UK commuters. Developed with the aid of several technology vendors in case of this RFID card the balance amount is stored on a server and the transaction is undertaken through a payment network when a message is sent from the reader terminal having the account ID encoded to the RFID chip of the card. Let's hope the use of RFID technology enables The Evening Standard to win back a lot of readers.

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Response from: Tory Klaubo (10/03/07 11:05am)

I think The English Standard is onto something. It’s no longer necessary to pick up a copy of the daily newspaper; when you log into your email account in the morning, you have immediate access to the top headlines of the day. This doesn’t bode well for newspapers though, as they are in this business to make money. But people LOVE free stuff, and a loyalty program that lures them back to the print copy of a newspaper will get ‘em every time!!

I read a similar post a few months ago on BusinessWeek about a revamp of the current magazine subscription method:
http://www.businessweek.com/the_thread/blogspotting/archives/2007/08/s
elf-service_ma.html

And it seems RFID may be the way to make this happen!

Response from: Charles Davis (10/30/07 12:55pm)

Unfortunately the Eros Card has a major flaw: It interferes with Oyster Cards so the two cannot be kept in the same wallet. If you do, the Oyster Card will not function unless you remove it from the wallet, which sort of defeats the object. I have already thrown my Eros Card away.

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