With online journalism gaining prominence print journalism seems to have started facing cloudy days and as a result a newspaper in London has adopted RFID in order to arrest this downfall. The Evening Standard which is a popular daily newspaper in UK has started facing competition from free dailies in circulation and in order to fight it out the newspaper has unveiled an RFID based loyalty debit card using which readers will be able to enjoy discounts on the paper coupled with other benefits such as free songs download.




Called the Eros Reward Card it deploys similar technology to Oyster card which is an RFID based fare payment system used by UK commuters. Developed with the aid of several technology vendors in case of this RFID card the balance amount is stored on a server and the transaction is undertaken through a payment network when a message is sent from the reader terminal having the account ID encoded to the RFID chip of the card. Let's hope the use of RFID technology enables The Evening Standard to win back a lot of readers.