Odin Technologies of Virginia has developed a configuration, project management and deployment tool for RFID using the EasyReader module. It has a graphical-looking interface that they liken to Windows for RFID. It allows drag and drop functionality to create an RFID portal. The company says:

"In just ten easy steps any technician can set up a 100% accurate RFID portal, while saving hours of labor over trial and error manual methods. The patent-pending EasyReader module coupled with the powerful ODIN Portal Probe allow deployment teams to follow a blue-printed process proven at Fortune 100 clients."

I shot this photograph of Michelle Reilly, Marketing Director, in the Odin booth at Smart Labels USA.

Michelle is holding a copy of the book RFID for dummies, published by Wiley. RFID for Dummies was written by Patrick J. Sweeney II, who is the CEO of Odin Technologies. I also picked up a fresh copy of the book which we will be giving away as part of a survey we will be holding here at the site.