Does the Media Sensationalize RFID?
Filed in archive RFID Basics by Anita Campbell on June 21, 2006

The responses are revealing. More than 75% responded that mainstream media either sensationalizes coverage of RFID or is misinformed. Of that number, 47.06% say the coverage focuses on the sensational.
That's damning.
Here is the breakdown of the actual results, as of this writing. So how do the AIMGlobal members and site visitors see the mainstream media's coverage of RFID?
- Fairly balanced: 11.76%
- Some good, some misinformed: 11.76%
- More misinformed than accurate: 29.41%
- Most tend to focus on the "sensational" aspects of potential problems: 47.06%
I am sure these responses are still fairly limited in number, but even with a small number of responses the results are startling.
This type of feedback should be cause for some serious soul-searching by media. But most likely it will make little difference in the media's behavior, because the media is trying to sell papers or magazines, and over-simplified, sensational issues sell more papers than thoughtful discourses about technical topics.
Visit the AIMGlobal website and take the poll
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