Are Privacy Advocates Creating Fuss Over RFID Tagging At Levis?
Filed in archive Tags and Readers on May 7, 2006
The famous jeans company Levi Strauss has gone ahead and tested RFID tags on its clothes that were shipped to its stores in U.S. and Mexico. The company says that the tests were meant for tracking inventory and not people. The company says that it would not be using these tags in its Levi's brand stores.
Already this move has sparked a new set of controversy from Privacy advocates who are objecting to the tags being used as it tends to threaten the privacy of individuals who might buy the product with RFID tags and an RFID reader could track their movements based on what they are wearing.
I believe that Levis can hardly afford to further anger their customer as it has seen its sales figures being dented by competition from newer brands over the past few years. I was just wondering whether the privacy advocates are over reacting.
Tags: Levis RFID rfid privacy advocates privacy+advocates rfid+tagging tagging+levis
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Response from:
brettbum
(05/07/06 7:38pm)
Response from:
James
(05/07/06 8:23pm)
I call it the RFID Cold War.
As each company (Player) crosses the RFID tag threshold as Levi has, immediately there must be an inquiry and an objection and degradation with no leniency. The privacy advocates must contend and exploit these issue otherwise the Players will exploit the consumer's private lives with the RFID micro chips.
As each company (Player) crosses the RFID tag threshold as Levi has, immediately there must be an inquiry and an objection and degradation with no leniency. The privacy advocates must contend and exploit these issue otherwise the Players will exploit the consumer's private lives with the RFID micro chips.
Response from:
Chris Kapsambelis
(05/08/06 1:48pm)
Advice to privacy advocates. Relax! The capabilities of RFID in the supply chain are mostly hype. A garment RFID tag, that can track the person wearing it, will cost significanly more than the garment.
Response from:
porno
(01/12/11 4:58pm)
However, many large retailers like Wal-Mart are requiring manufacturers and vendors to be prepared to make the conversion.
Response from:
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However, many large retailers like Wal-Mart are requiring manufacturers and vendors to be prepared to make the conversion.