The famous jeans company Levi Strauss has gone ahead and tested RFID tags on its clothes that were shipped to its stores in U.S. and Mexico. The company says that the tests were meant for tracking inventory and not people. The company says that it would not be using these tags in its Levi's brand stores.

Already this move has sparked a new set of controversy from Privacy advocates who are objecting to the tags being used as it tends to threaten the privacy of individuals who might buy the product with RFID tags and an RFID reader could track their movements based on what they are wearing.

I believe that Levis can hardly afford to further anger their customer as it has seen its sales figures being dented by competition from newer brands over the past few years. I was just wondering whether the privacy advocates are over reacting.