Most marketers will tell you that fear-based marketing messages are usually less effective than positive marketing messages. The negativity tends to turn people off, more than it motivates them to...
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Mark Roberti, Editor of the RFID Journal, writes an opinion column that I really enjoy. In his most recent column he states that companies need to have a long term vision of where RFID can take them:...
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The photo to your left is of an RFID tag contained on a skirt purchased at Old navy. Up to now I wasn't aware that individually-tagged items of clothing were being sold at mainstream retail...
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Editor's Note: Executive Viewpoints, presented by RFID Weblog and MoreRFID, is a series of interviews with business executives in the RFID industry. For our inaugural interview, we welcome...
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I'm convinced that one of the main problems faced by executives today is that there is just TOO much news and information. It bombards us: print, TV, radio, messaging, online. And there is no...
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A reader sent me this email: "I love your blog, I hope you keep it up. I was looking at Wal-mart's plans to have 300 vendors RFID-compliant by January, and couldn't help but wonder what...
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I was interviewed last week by reporter Susan Shor about the state of the rfid industry for manufacturers and what is preventing wider adoption of RFID at the moment. The final article appears in CRM...
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The other day a reader of this blog asked a thought-provoking question: "If we can keep track of our hammers via RFID, why can't we keep track of sexual predators?" Well, perhaps the...
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"[L]egislators don't know the technology nearly as well as you do." That, in a nutshell, is why we could end up with overly-broad RFID laws in the United States -- laws that will stifle...
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IEEE Pervasive Computing has issued a call for papers on RFID. The Deadline for submitting papers is September 1, 2005. Here is what they are looking for: "IEEE Pervasive Computing invites...
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Louis Sirico at the RFID Operations newsletter has a very interesting article outlining the costs of doing a "simple" slap and ship implementation. Sirico says you can expect to spend...
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We have implemented a new partnership here at the RFID Weblog, with the site MoreRFID.com. We are now running the daily MoreRFID.com featured article here. Scroll down to the bottom of the page --...
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From the AskMallipeddi blog comes an interesting link. Mallipeddi says: I recently watched a nice talk on RFID on Research channel. Its not one of those boring talks by folks from CS schools around...
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Robots using RFID may be a futuristic thing here in the United States, but in Japan you already can find a robot security guard that uses RFID. In fact, you can rent out the robot, named Robot X,...
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According to Computer Business Review Online, citing a Datamonitor study: "Five years from now, the RFID software, hardware and services market is expected to be dominated by North America, with...
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One of the most fascinating things about following the field of RFID as I do, is seeing new and innovative uses for the technology develop before my eyes. Nearly every day -- certainly every week --...
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Back in November, I noted a research study saying the number one IT need that companies expected from their third party logistics providers was a big one: RFID. It's an even bigger story than I...
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Just how real is the threat of counterfeit RFID tags? Not very, according to one expert. He says that it would take a large-scale, well-funded operation -- possibly government sponsored -- to...
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Nokia has released an RFID software development kit to enable companies to develop applications using various Nokia phones. "The Nokia Field Force Solution is specifically designed for a variety...
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Tom Foremski of SiliconValleyWatcher outlines the challenges faced by the industry in fighting legislative attempts to limit RFID usage: "Technology companies however, are generally lousy about...
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